We all know the story about the emperor’s new clothes. I’ve been thinking about prioritization and scheduling, and as far as I know, no one is promoting that we maximize value – they (and we) have been promoting that we do the most valuable stuff first. Doing the most valuable things first does not result in getting value the fastest. In this article, we show why not.
Category Archives: Prioritization


Gadgets And Goals
What makes the best gadgets great? An understanding of goals and attention to design details. When we take a step back from writing requirements about software, and think about gadgets and goals – the perspective can help us write better requirements and make better prioritization decisions.

How To Start The Use Case Process For Agile Software Development
One of the goals of agile software development is to deliver value quickly and iteratively. One of the most effective ways to begin the software development process is with use cases. To deliver with agility, you start with the most valuable use case, bang it out, and then move on to the next most valuable use case. How do you know which use case is the most valuable if you haven’t defined all the use cases first?

Prioritization With ROI and Utility
Prioritization with ROI is generally thought of as a quantitative analysis. For hard ROI, that is true. For soft ROI, it is anything but true. You have to make a prediction of the utility of the requirement or feature. That predicted utility is based on our expected utility, which is based on your past experiences. Your past experiences are reflected in remembered utility, which is a function of experienced utility. How can you know with certainty, and use that to prioritize requirements or features?

Differentiate Your Product – Circumvent Comparisons
Look Ma! Me Too! The temptation to compete against a checklist can be overwhelming. When we have a competitor who provides 100 of this or 200 of that, it might seem smart to offer 200 of this and 300 of that. We’ll be better off if we focus instead on creating the other thing. The best way to compete is to valuably differentiate our product, not outdo our competition.
More is better features are just that – more is better. But more of the same old thing is worth a whole lot less than some of something else.






