Category Archives: Product Strategy

Product Owner Manager – Alone Together

thumbnail of venn diagram

Product owners and product managers.  Two roles, often done by one person.  Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.  What does the product manager own, and for what is the product owner responsible?

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Customer Churn and SaaS

Revenue by Cohort thumbnail

Software as a Service is not a one and done transactional offering.  A product or business built on SaaS is built on the subscription model – recurring revenue is half of what drives the business (and valuation).  The other half is the rate of growth of that recurring revenue.  Customer Churn is the loss of existing customers and the slope that makes growing a subscription business an uphill climb.

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You Won’t Believe What These Five Lenses Can Show You About Your Product

three priorities of product management - desirability, feasibility, viability

Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility.  While laudable, these objectives are too abstract to be actionable.  That’s where the five lenses come in (I could not resist the Buzzfeed-styled title).

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Features do not a Product Roadmap Make

list of features

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. We had a great turnout of over 1500 people in the session – with not nearly enough time to answer all of the questions.

One attendee asked, “Please explain how a prioritized list of features is not a roadmap?

A fantastic question, which we did not see in time to answer during the call.

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Classifying Market Problems

amphicar

Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products.  We wrote about the whole product game based on Mr. Levitt’s work.  Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items.  It is a powerful way to share a perspective on your product with the rest of the team, and frame conversations about where best to invest.

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Rating Your Competition – Comparing Products Part 7

At this point in the product comparison series, you know who your customers are, which problems are important to them, and which products compete to solve those problems.  It’s time to score the competing products and see how the solutions your product provides (or will provide) will stack up.  This is the latest in a series on comparing products, jump back to the start of the series if you came here first, but hurry up :).

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Know Your Competition – Comparing Products Part 6

You start with a point of view about what makes a minimum viable product.  When your product launches, it is your customer’s point of view that matters.  You must understand which problems your customers care about solving, and what solutions are available to your customers today.  You need to understand your competition to make informed decisions about your product.  This is the latest in a series on comparing products – jump back to the beginning of the series to catch up, we’ll wait.
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