Accept has invited me to participate in their webinar series on Transparency and Innovation – this Wednesday, July 28, 2010 (10AM Pacific, 1PM Eastern).
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Category Archives: Product Management
Rupert Murdoch – Zero; John Nash – One
vs.
What happens when billionaire media magnate, Rupert Murdoch, pits his idea against a Nobel-prize winning idea from the beautiful mind of economist and mathematician John Nash?
When you act on what you hope your market will do, instead of what you predict your market will do – you’re in trouble.
This is a story about understanding your market, and an example of using game theory – specifically, the Nash Equilibrium in “non-cooperative game theory” to predict market responses to your products.
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The High Costs of Building the Wrong Product
As product managers, we talk about creating the right solutions with our products. Understanding the very real problems our customers face, understanding the very real opportunities our markets present, and manifesting that understanding in a product roadmap.
Other than being “not as good,” how expensive is it to build the wrong product?
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Don’t Listen to Your Market
Most companies ignore their markets – and they will struggle to survive. Some companies listen to their markets – and they have an opportunity to succeed. You have the opportunity to understand your market, and transform it into your market – but you can’t get there just by listening.
Don’t listen to your market, understand your market.
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Posted in Product Management, Uncategorized
Tagged competitive advantage, market insight, market understanding
42 Comments
The One Idea of Your Product
“For what one idea do you want your product to stand in the mind of your customer?” I heard Roger Cauvin ask that question at the most recent ProductCamp Austin [correction - he said it here - thanks Roger], and the quote has been jumping to the front of my mind almost daily ever since. Maybe by writing about it I can exorcise the demon and get back to using the idea instead of being haunted by it.
Consistent Requirements
Consistency in writing requirements is important on two levels – strategic and tactical. Tactically, you need to write your requirements with grammatical consistency, so that potentially ambiguous statements will be interpreted similarly. You also need to write requirements that are logically consistent, so that you avoid “impossible” requirements and gaps of unspecified meaning. Strategically, your requirements need to reflect a focus on markets and problems that are consistent with your business objectives and the vision your company is manifesting
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Minimum Market Acceptance
April Dunford just presented Startup Marketing 101 at DemoCamp Toronto. Great ideas from the ‘marketing and your startup’ point of view. I’ve often said that product managers and product marketers care about much of the same market data, they just do different things with it. The idea of minimal feature set came up in April’s presentation – this article talks about product management, agile, and initial market acceptance.
ProductCamp Austin Spring 2010
ProductCamp Austin is here again! The Spring 2010 session is this Saturday, 27 March 2010 at the AT&T Conference Center on the UT campus in downtown Austin. Make sure and say hi when you’re there!
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Posted in Austin TX, Organizations, Product Management, ProductCamp
Tagged pca10, pca2010, pcamp austin, productcamp
5 Comments
Great Product Manager Questions
The Laudi Group and Red Canary organized and shared a great set of questions for product managers and answers from a panel of product management leaders. Steve Johnson, another leader in our space shared his answers to the same questions, and in this article, I share mine.
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Posted in Product Management, Slightly off-topic
Tagged product management questions, product manager
21 Comments
Measuring Great Design – Mad Libs Input Form
I came across a really interesting article LukeW.com, showing how making changes to the way an input form on a website increased interaction by 25 to 40%. The changes reflect the value of thinking outside-in, investing in user experience, and performance measurement.
Bonus: the idea is cool.
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