I’ve been thinking about the software development process. Big, upfront, design and requirements. User research and analysis. Market insights, gained on exploration or over time. Release cadence – how quickly you get, and incorporate, feedback from your customers about your product. How quickly you react to your competitors’ reactions to your actions.
Category Archives: Business Analysis

Use Cases for Iterative Development
Almost everything I’ve read about use cases focuses on describing what needs to be added to your product. Agile development says “get it working first, make it better second.” That means changing the way the software enables a user to do something they can already do. How do you manage requirements for incremental improvement?
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Verifiable Requirements
Writing Verifiable Requirements should be a rule that does not need to be written. Everyone reading this has seen or created requirements that can not be verified. The primary reason for writing requirements is to communicate to the team what they need to accomplish. If you can’t verify that what the team delivered is acceptable, neither can the team. This may be the most obvious of the rules of writing requirements – but it is ignored every day.
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Writing Unambiguous Requirements
Writing unambiguous requirements is about understanding what is written, and what is read. Without a clear understanding of your market, you can’t write unambiguously. Even when you understand your market, you risk writing something that is ambiguous to your readers. Documenting requirements is about communication. Don’t break this rule, or you’ve wasted all the energy you spent understanding your requirements.
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Rupert Murdoch – Zero; John Nash – One
vs.
What happens when billionaire media magnate, Rupert Murdoch, pits his idea against a Nobel-prize winning idea from the beautiful mind of economist and mathematician John Nash?
When you act on what you hope your market will do, instead of what you predict your market will do – you’re in trouble.
This is a story about understanding your market, and an example of using game theory – specifically, the Nash Equilibrium in “non-cooperative game theory” to predict market responses to your products.
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The High Costs of Building the Wrong Product
As product managers, we talk about creating the right solutions with our products. Understanding the very real problems our customers face, understanding the very real opportunities our markets present, and manifesting that understanding in a product roadmap.
Other than being “not as good,” how expensive is it to build the wrong product?
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Consistent Requirements
Consistency in writing requirements is important on two levels – strategic and tactical. Tactically, you need to write your requirements with grammatical consistency, so that potentially ambiguous statements will be interpreted similarly. You also need to write requirements that are logically consistent, so that you avoid “impossible” requirements and gaps of unspecified meaning. Strategically, your requirements need to reflect a focus on markets and problems that are consistent with your business objectives and the vision your company is manifesting
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Business Goals and Requirements
One of my colleagues got into a debate with one of his colleagues about the differences between goals and requirements. His opponent fired the following salvo: “[That] is not a business requirement in any company of the world…”
What you call your requirements is less important than how you communicate them.




