Monthly Archives: July 2012

Why Do Products Fail? – Picking the Wrong Users

Exploring the reasons that a product might fail in the market is a useful way to triage and assess what you need to do to prevent the failure of your product.  Instead of taking the “do these things” approach as a prescriptive recipe for product managers, I’m approaching the exact same topic from the opposite direction.  I was inspired in part to explore this approach when thinking about the Remember the Future innovation game.  Instead of asking “What will the system have done?” in order to gain insights what it could be built to do, I’m asking “Why did your product fail?” in order to prevent the most likely causes of failure.

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Why Do Products Fail – Solving the Wrong Problems

There are many reasons that a product might fail in the market.  One of those reasons is that your product solves the wrong problems.  There are many ways to solve the wrong problems.  This article continues the series on sources of product failure, exploring the idea that your product may be trying to solve the wrong problems.

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