After building an understanding of which problems are important to your each customer you want to serve, and rating each competitive product , you’re ready to tally the scores and see how your product compares with your competition.  This tells you if you’re likely to crush it, and if not, lets you know where you should invest later.  This series on comparing products starts here if you need to get caught up.

And now, on to the finale…

Continue reading Tally the Score – Comparing Products Part 8 →