Monthly Archives: December 2011

Know Your Competition – Comparing Products Part 6

You start with a point of view about what makes a minimum viable product.  When your product launches, it is your customer’s point of view that matters.  You must understand which problems your customers care about solving, and what solutions are available to your customers today.  You need to understand your competition to make informed decisions about your product.  This is the latest in a series on comparing products – jump back to the beginning of the series to catch up, we’ll wait.
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Important Customers – Comparing Products Part 5

A good product is one that solves valuable market problems.  To be successful in the market, a product needs to solve the problems that the right customers are willing to pay to solve.  To know if those customers are willing to pay, you need to understand how they perceive your product relative to alternative solutions.  If you’re new to the series, head back to the intro article on comparing products, and catch up with this article, where we look at pulling together the information about which customers are important.
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Important Problems – Comparing Products Part 4

If you understand the important market problems, you can make a good product.  If you understand how important each problem is, for each group of customers, you can make a great product.  If you’re new to this series, go back and start at the first article, we’ll wait for you right here.

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