In last week’s article (and the GrandView webinar) I talked about using models of customer behavior as a method of understanding and investing in your markets. One example I used is what I call a trust pyramid – representing how people have different levels of trust in the assertions of […]
The Value of Insights
Intellectual Property. The legal jargon definition of this term has come to effectively mean “something I’ve patented, copyrighted, or hold as a trade secret.” A more general interpretation is “an idea.” For product managers, the most valuable ideas are insights.