In last week’s article (and the GrandView webinar) I talked about using models of customer behavior as a method of understanding and investing in your markets. Â One example I used is what I call a trust pyramid – representing how people have different levels of trust in the assertions of others. Â This article explores the idea of the trust pyramid in more detail.
Monthly Archives: April 2011
The Value of Insights
Intellectual Property. Â The legal jargon definition of this term has come to effectively mean “something I’ve patented, copyrighted, or hold as a trade secret.” Â A more general interpretation is “an idea.” Â For product managers, the most valuable ideas are insights.
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