A picture is worth a thousand words. Â A prototype is worth a thousand lines of code. Â Two key elements of product management – and of agile development are elicitation and feedback. Â Low fidelity artifacts can significantly improve both. Â Polished, codified prototypes can create problems that prevent you from getting the benefits of communication.
Monthly Archives: October 2010


Cadence Versus Risk
I’ve been thinking about the software development process. Â Big, upfront, design and requirements. Â User research and analysis. Â Market insights, gained on exploration or over time. Â Release cadence – how quickly you get, and incorporate, feedback from your customers about your product. Â How quickly you react to your competitors’ reactions to your actions.
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Is Your Market Fragmented or Concentrated?
Market concentration – or fragmentation – is an important big picture view of your market. Â Insights into the nature of competition for your customers will help you make decisions about your product. Â But only if you correctly define your market.
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Use Cases for Iterative Development
Almost everything I’ve read about use cases focuses on describing what needs to be added to your product. Â Agile development says “get it working first, make it better second.” Â That means changing the way the software enables a user to do something they can already do. Â How do you manage requirements for incremental improvement?

