Monthly Archives: July 2010

Rupert Murdoch – Zero; John Nash – One

Wikicommons stock image of Rupert Murdoch vs. Wikicommons stock image of John Nash

What happens when billionaire media magnate, Rupert Murdoch, pits his idea against a Nobel-prize winning idea from the beautiful mind of economist and mathematician John Nash?

When you act on what you hope your market will do, instead of what you predict your market will do – you’re in trouble.

This is a story about understanding your market, and an example of using game theory – specifically, the Nash Equilibrium in “non-cooperative game theory” to predict market responses to your products.

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The Design of Design: A Book Review

Cover image of The Design of Design by Frederick Brooks, Jr.

Everyone who thinks about what it takes to create great products needs to read The Design of Design: Essays from a Computer Scientist.  Frederick P. Brooks, Jr., author of The Mythical Man-Month, has released this inspiring collection of essays about the nature of design.  By Brooks’ definition, design includes the notion of intent and definition of goals, requirements, and implementation choices.  Everyone responsible for creating products, but with fewer than Brooks’ five decades of experience really needs to read The Design of Design.

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