Accept has invited me to participate in their webinar series on Transparency and Innovation – this Wednesday, July 28, 2010 (10AM Pacific, 1PM Eastern).
Join us and join in!
When you act on what you hope your market will do, instead of what you predict your market will do – you’re in trouble.
This is a story about understanding your market, and an example of using game theory – specifically, the Nash Equilibrium in “non-cooperative game theory” to predict market responses to your products.
Everyone who thinks about what it takes to create great products needs to read The Design of Design: Essays from a Computer Scientist. Frederick P. Brooks, Jr., author of The Mythical Man-Month, has released this inspiring collection of essays about the nature of design. By Brooks’ definition, design includes the notion of intent and definition of goals, requirements, and implementation choices. Everyone responsible for creating products, but with fewer than Brooks’ five decades of experience really needs to read The Design of Design.