Most companies ignore their markets – and they will struggle to survive. Some companies listen to their markets – and they have an opportunity to succeed. You have the opportunity to understand your market, and transform it into your market – but you can’t get there just by listening. Don’t […]
The One Idea of Your Product
“For what one idea do you want your product to stand in the mind of your customer?” I heard Roger Cauvin ask that question at the most recent ProductCamp Austin [correction – he said it here – thanks Roger], and the quote has been jumping to the front of my […]
Consistent Requirements
Consistency in writing requirements is important on two levels – strategic and tactical. Tactically, you need to write your requirements with grammatical consistency, so that potentially ambiguous statements will be interpreted similarly. You also need to write requirements that are logically consistent, so that you avoid “impossible” requirements and gaps […]