Comments on: Great Product Manager Questions

By: Vinu S Kumaren

Vinu S Kumaren — Sat, 01 May 2010 12:12:46 +0000

"Great Q&A With Product Managers | Tyner Blain" ( http://ow.ly/1qwC9B ) #ProductManagement #Leaders

By: Craig Marker

Craig Marker — Sat, 01 May 2010 10:09:44 +0000

"Great Q&A With Product Managers | Tyner Blain" ( http://bit.ly/9Z8Mvs ) #ProductManagement #Leaders

By: Lance Puig

Lance Puig — Thu, 25 Mar 2010 20:01:16 +0000

Thanks for this post. Learned a lot.

By: Questions for Product Managers | A Random Jog

Questions for Product Managers | A Random Jog — Tue, 23 Mar 2010 22:21:22 +0000

[...] On Product Management and Tyner Blain’s posts, here are my answers to the product manager [...]

By: Amit Goldstein

Amit Goldstein — Sun, 21 Mar 2010 06:40:30 +0000

RT @katiyarabhishek: Great Product Manager Questions http://bit.ly/arqnas #in

By: Abhishek Katiyar

Abhishek Katiyar — Sun, 21 Mar 2010 05:13:10 +0000

Great Product Manager Questions http://bit.ly/arqnas #in

By: Abhishek Katiyar

Abhishek Katiyar — Sun, 21 Mar 2010 00:20:51 +0000

By @sehlhorst: Great Product Manager Questions http://bit.ly/arqnas

By: Scott Sehlhorst

Scott Sehlhorst — Thu, 18 Mar 2010 21:27:56 +0000

R @findsiddiqui thanks! what are your answers to #prodmgmt questions? http://bit.ly/d0DPP3

By: Shahnawaz Sid

Shahnawaz Sid — Thu, 18 Mar 2010 16:15:03 +0000

By @sehlhorst: Great Product Manager Questions http://bit.ly/arqnas

By: amitsomani

amitsomani — Thu, 18 Mar 2010 15:44:33 +0000

Great (interview) questions for Product Managers – http://bit.ly/dvhb12

By: Questions for Product Managers « On Product Management

Questions for Product Managers « On Product Management — Thu, 18 Mar 2010 00:01:23 +0000

[...] Steve Johnson took up the challenge and posted his answers to those questions on his blog, and most recently Scott Sehlhorst did the same. [...]

By: Scott Sehlhorst

Scott Sehlhorst — Wed, 17 Mar 2010 20:35:29 +0000

RT @joshua_d: just commented on 'Great Product Manager Questions' – http://bit.ly/d0DPP3 #prodmgmt [you should too!]

By: Mark Lipowicz

Mark Lipowicz — Wed, 17 Mar 2010 20:34:35 +0000

RT @sehlhorst: New at Tyner Blain:Great Product Manager Questions http://bit.ly/d0DPP3 #prodmgmt (You should answer too, not just read)

By: Joshua Duncan

Joshua Duncan — Wed, 17 Mar 2010 20:27:16 +0000

just commented on @sehlhorst 's post, Great Product Manager Questions – http://bit.ly/d0DPP3 #prodmgmt

By: Julie Hunt

Julie Hunt — Wed, 17 Mar 2010 19:26:01 +0000

RT @sehlhorst: New at Tyner Blain:Great Product Manager Questions http://bit.ly/d0DPP3 #prodmgmt (You should answer too, not just read)

By: Scott Sehlhorst

Scott Sehlhorst — Wed, 17 Mar 2010 17:08:22 +0000

Thanks, Thorsten!

I’ll add for now (since it will be at least a couple weeks before I start writing about benchmarking) a couple things…

First – both the framework and the data (specific “important” capabilities, relative company scores, importance to market segments, and relative weighting of each market) evolved pretty much continuously through the life of the competitive analysis project. We got more and more data, and got smarter along the way. So the first results did not match the last results at all.

Second – a big part of the data gathering came out of win-loss analysis and customer / prospect interviews. Check out Sue Raisty-Egami’s blog http://sureproductconsulting.com/blog/ for some great tips on how to do win-loss interviews – she’s an experienced pro at it.

By: Thorsten

Thorsten — Wed, 17 Mar 2010 16:48:55 +0000

So speedy Scott – really great.
So I can start my own competitive analysis right now:-)
Really enjoyed reading your blog and I’m looking forward to this article about benchmarking (subscribe to the feed right now). Especially the scoring part is really interesting should be described in full detail.
Thank you very much

By: Scott Sehlhorst

Scott Sehlhorst — Wed, 17 Mar 2010 16:02:46 +0000

Thanks, Thorsten! Guess I need to write a benchmarking / competitive analysis article :). Here's an image of what we ultimately delivered (blurred out, of course!)

Each relevant capability is a row
The middle group shows the relative ranking of the competitors for each capability
The right group shows the relative importance of each capability to each market segment
At the bottom right, we have weighted / normalized "scores" for strength of offering from each competitor, within each market segment

By: Thorsten

Thorsten — Wed, 17 Mar 2010 15:08:39 +0000

Hey Scott,
in this article http://puristproductmanagement.blogspot.com/2009/07/product-benchmarking-for-dummies.html you comment about your modification of the competitive analysis template. Would you perhaps share this modificated template or a screenshot of it? That would be really neat and helpful.
Thanks T.
P.S.: Couldn’t find a benchmarking article where to post this question:-)

By: Scott Sehlhorst

Scott Sehlhorst — Wed, 17 Mar 2010 14:33:56 +0000

Thanks Josh (@joshua_d on Twitter), was great meeting you in person at SXSWi this past weekend!

I love your interview question too – great product managers do tend to always have an idea or ten on the tip of their tongues!