Archive for December, 2009

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December 16th, 2009

Why Cross-Selling Works

Why does cross-selling, the process of selling something additional to someone who is already making a purchase, work?  This article explores some of the theory and rationale behind cross-selling – from qualification to motivation and profitability.

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December 7th, 2009

Foundation Series: Substitutes and Complements

Do you know about substitute goods and complementary goods?  If you’re doing any eCommerce, and are thinking about cross-sell and upsell, you should understand the basics about substitutes and complements.

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