Unless you live in a world filled with unicorns and rainbows, writing realistic requirements is critical. Â When you set unattainable goals, the best result you can hope for is a frustrated engineering team. Â Write requirements that are attainable, and your team will surprise you with what they can achieve.
Monthly Archives: November 2009
Can You Write Website Requirements Without a Product Manager?
A couple weeks ago, our article on writing design-free requirements triggered some great discussion around requirements and design (also known as “reqs and specs”). Â What happens when you’re dealing with a website? Â There are many stakeholders, who are clear about their own goals. Â Who then turns them into requirements?
Posted in Product Management, eCommerce
Tagged website product management, website product manager
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SEO Product Management
SEO, Search Engine Optimization, is an area that every online website needs to think about. Â The idea is that the more traffic you can get to your website, the more products you’ll sell. Â Just because you can lead a horse to water doesn’t mean you can make him drink. Â What a great opportunity to product manage your website and ask why about SEO.
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Design-Free Requirements
Design-Free requirements are important for two reasons, and hard for two other reasons.
Design-free requirements are hard because you “know what you want” when you should be documenting “why you want it.” Â Writing design-free requirements can be hard when you don’t trust your development team to “do the right thing” even though it is not your job to design the solution.
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