Kano Analysis for Product Managers

Kano Analysis, while initially created to understand customer satisfaction with features, can be used by product managers to better understand customer problems.  I gave a presentation last week for the Product Management View webinar series on Kano Analysis for product managers.

Kano Analysis – The Webinar

You can watch (flash) or listen to (mp3) the webinar (just under an hour) at the Product Management View webinar page for the Kano Analysis presentation.  I delivered the webinar on Sep 23rd, 2009.  Thanks Val Workman for inviting me to join the group and share an hour with a bunch of great folks.  Also, thanks to the people who asked questions, tweeted, and commented on the presentation.  I really appreciate it.

Kano Analysis – The Slides

If you want to flip through the slides to get a feel for the treatment I gave to Kano Analysis before committing an hour to the webinar, you can do so right here (or view the Kano Analysis slides on slideshare.net).

Thanks again to everyone, and if you have any feedback, include it below or on the PMV site.  Several links to other articles about Kano Analysis are in the comments on the PMV page, if you want to do further research.

Post to Twitter Post to Facebook

This article was published on Monday, September 28th, 2009 at 8:32 pm and is filed under Kano Analysis, Product Management, Requirements, Requirements Models.
You can leave a comment on this post

2 Comments

  1. Scott – I can get to the slideshare version but the link to the flash/mp3 versions takes me to a rymatech.com dns_server_failure. Do you have an alternative url for this? Thanks, Mark

  2. Hey Mark, thanks so much! I just confirmed that http://grandview.rymatech.com/pmv/webinars/2009/09/kano-analysis.php works for me. Perhaps it was just down at the time that you checked?

    Scott

7 Trackbacks

  1. By Scott Sehlhorst on September 29, 2009 at 2:34 am

    New Tyner Blain article: Kano Analysis for Product Managers http://bit.ly/2FyTUc #pmv #prodmgmt tnx again @valworkman

  2. By Brian Erickson on September 29, 2009 at 2:56 am

    Checking out the new Tyner Blain article: Kano Analysis for Product Managers http://bit.ly/2FyTUc (via @sehlhorst)

  3. By Yama on September 29, 2009 at 4:14 am

    RT @sehlhorst: Kano Analysis for Prod Mgrs http://bit.ly/2FyTUc #prodmgmt ID solutions from the outside in, not inside out (kicks ass!)

  4. By Jeff SKI Kinsey on September 29, 2009 at 11:25 am

    By @sehlhorst: Kano Analysis for Product Managers http://bit.ly/bLxee

  5. By Alexei White on October 2, 2009 at 3:02 am

    Want to know what features your customers want the most? Try Kano analysis: http://bit.ly/IZ3GZ

  6. By David Eade on February 14, 2011 at 11:15 pm

    Not seen this before – looks interesting … RT @nickcoster: what is Kano – http://bit.ly/IZ3GZ #prodmgmttalk

  7. By ProdMgmt Talk on February 14, 2011 at 11:16 pm

    RT @davidjeade: Not seen this before – looks interesting … RT @nickcoster: what is Kano – http://bit.ly/IZ3GZ #prodmgmttalk

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>