Blue Ocean Strategy provides an interesting reactive analysis of companies and markets. Â Personas are used to understand your customer’s needs. Â Combining the two provides powerful proactive insights when positioning your product for market success.
Monthly Archives: April 2009
You Must Not Write “The System Shall…”
A lot of books and blogs and experts tell us to use “The System shall…” when writing requirements. Â Read on to find out why that’s not a very good idea.
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Measuring Market Concentration (Competition)
Is your market competitive, or concentrated? Â What’s the difference, and how can you be objective about it and not just subjective? Â The United States government uses a measure called HHI – the Herfindal-Hirschman Index – as an objective measure of how competitive a market is. Â They use this measure to determine if a company is operating monopolistically, or to determine if a merger needs to be explored from an anti-trust perspective. Â The ask the question: would the merger create an anti-competitive market?
You can use this metric to get insight into how competitive your market is, and to gain a better appreciation for trends in your market. Â Read on to review the competitive landscapes and trends for email, search engines, browsers, and internet service providers.
Product Growth Strategy
Growth is a make or break measurement for products and companies.  Investment is often determined by expected value, which is based (in part) on expectations of growth.  When you create a product, there are aspects of growth – how many people can use your product, and how many people do use your product.  When dealing with a freemium business model, there are two elements of use - paid use and free use.
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Posted in Business Analysis, Prioritization, Product Management, ROI, Requirements
Tagged business strategy, growth strategy, strategy
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