No cell for Dell. Â According to Kaufman Bros. analyst Shaw Wu, carriers rejected prototypes from Dell because the “lack of differentiation.” Â As product managers, we know the importance of keeping up with the Joneses, but we also know the importance of including differentiated value in our product offerings.
Monthly Archives: March 2009
First Impressions
We spend a lot of time (rightly) on the capabilities of our products – identifying valuable problems and compelling solutions. Â This focus is ideal for addressing the needs of our users. Â But what if people abandon our products before trying them? Â First impressions matter – both for buyers and users.
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Posted in Communication, Presentation, Product Management, Slightly off-topic
Tagged bizspark, presentation skills, sxsw accelerator
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The Art of Product Management – Conversation Contest
My friend Rich Mironov, chief marketing officer at Enthiosys, recently published The Art of Product Management, and was kind enough to send me a free copy. The essays he shares in the book make great conversation starters for product managers. Tyner Blain is giving away a free copy to someone who participates in the product management conversations. Read on to see how you can win.
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Posted in Book Reviews, Contest, Product Management, Reviews
Tagged free book contest, rich mironov, the art of product management
18 Comments
Viral Product Management
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Our previous article looked at the economics of a Freemium business model.  One element that is key to making a strategy that involves “free” work financially is growing your user base.  One way to get that growth is through a word-of-mouth marketing campaign.  This article looks at different elements that characterize or affect the successfulness of a viral product – from a product management perspective.
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