No cell for Dell. According to Kaufman Bros. analyst Shaw Wu, carriers rejected prototypes from Dell because the “lack of differentiation.” As product managers, we know the importance of keeping up with the Joneses, but we also know the importance of including differentiated value in our product offerings.
We spend a lot of time (rightly) on the capabilities of our products – identifying valuable problems and compelling solutions. This focus is ideal for addressing the needs of our users. But what if people abandon our products before trying them? First impressions matter – both for buyers and users.
My friend Rich Mironov, chief marketing officer at Enthiosys, recently published The Art of Product Management, and was kind enough to send me a free copy. The essays he shares in the book make great conversation starters for product managers. Tyner Blain is giving away a free copy to someone who participates in the product management conversations. Read on to see how you can win.
Our previous article looked at the economics of a Freemium business model. One element that is key to making a strategy that involves “free” work financially is growing your user base. One way to get that growth is through a word-of-mouth marketing campaign. This article looks at different elements that characterize or affect the successfulness of a viral product – from a product management perspective.
Continue reading Viral Product Management