I am starting to think about possible revenue models and this article provides me with some real food for thought. Of course, I don’t have a product yet but I’m thinking about that.

Thanks for all the quality content

Here’s the follow-up article on dynamics of viral propagation (from a product management perspective): http://tynerblain.com/blog/2009/03/02/viral-product-management/

Will update the main article now…

Does that help?

Good article at an opportune time – we’ve been considering a similar strategy. I created a spreadsheet to be able to make the same graphs you did, and I’ve got a question. Where do you account for R&D in a model like this? Is development fixed cost, because you only have to do it once? I’m having a hard time seeing it anywhere else, but maybe I’m missing something.

Thanks,
Patrick

Thanks very much for the comment! I don’t know if this is an average percentage (I just recently started researching it). And to be clear – we don’t really know if this is the percentage for Basecamp. A 1% conversion rate would be consistent with the other publicly available data I’ve seen – so this is entirely fact-influenced-speculation. I’m also early in the research process – Basecamp, being well known, and having just reached its 5 year anniversary, seemed like a good place to look first.

If anyone else has anecdotal data, or suggestions on products to look at, please add theme here in the discussion section!

On persuasion techniques – definitely another article :) I think this one was around 1500 words already, and I only wrote half of what I was thinking about.

Jed