Your strategy should be driven by the needs of the market. Becoming market-driven is critical to intentional product success. But it is not enough to understand your market. You have to sustain your understanding, and take advantage of it, competitively.
Continue reading Market Driven Competitive Advantage
Great product management starts with an insightful understanding of your market. Not just understanding a customer, and not even understanding all of your customers, but understanding your target market. What works for you?
Continue reading How Do You Manage Market Data?
There are a bunch of new* ways of selling software these days. SaaS (Software as a Service) has been in the consumer space for a while, and is making significant inroads into the enterprise software space today. If you’re considering purchasing or using software, you should understand what SaaS means and how it is different from the software products of the past.*
Continue reading Foundation Series: SaaS Economics (Software as a Service)
Having trouble working through complex concepts? Struggling to get a “simple” message across? As human beings, we are all pre-wired to absorb visual communication. You should take advantage of that to give yourself an edge when it comes to communicating.
Continue reading Get an Edge With Visual Communication