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We just wrote about the importance of understanding your non-customers. That doesn’t mean you should neglect your current customers. If you do, you’re in world of trouble. Even if you don’t abuse your customers, maybe you’re taking them for granted. You’re losing some of them every year.
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These articles are written primarily for business analysts and product managers. Hopefully they help with thinking, doing, and training. Welcome aboard and let us know what you think!
