Comments on: Ten New Product Manager Tips http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/ Software product success. Thu, 18 Mar 2010 20:39:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Scott Sehlhorst http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/comment-page-1/#comment-503028 Scott Sehlhorst Mon, 29 Jun 2009 13:58:35 +0000 http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/#comment-503028 Hey Satyender, thanks for the question and welcome to Tyner Blain! The strategy you use depends on so many things that there is no single right answer. Your business model (funding, costs, revenue) will define constraints for how you have to go to market. The market you're competing in will introduce more constraints (is it red-ocean, oligopolistic, monopolistic, very competitive, or a new market). Your potential customers will influence how you go to market too - what are their goals/needs, capability (and inclination) to pay (and how much). Your product (which problems does it solve, is it distinctive, etc) will also make some choices better than others. Your company's marketing capabilities will also influence which engagement models you can pursue with your customers. Hey Satyender, thanks for the question and welcome to Tyner Blain! The strategy you use depends on so many things that there is no single right answer. Your business model (funding, costs, revenue) will define constraints for how you have to go to market. The market you’re competing in will introduce more constraints (is it red-ocean, oligopolistic, monopolistic, very competitive, or a new market). Your potential customers will influence how you go to market too – what are their goals/needs, capability (and inclination) to pay (and how much). Your product (which problems does it solve, is it distinctive, etc) will also make some choices better than others. Your company’s marketing capabilities will also influence which engagement models you can pursue with your customers.

]]> By: satyender kumar http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/comment-page-1/#comment-503024 satyender kumar Mon, 29 Jun 2009 12:23:12 +0000 http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/#comment-503024 what type strategy should be used to launch a new product in market. what type strategy should be used to launch a new product in market.

]]> By: Scott Sehlhorst http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/comment-page-1/#comment-197902 Scott Sehlhorst Tue, 20 Nov 2007 03:31:27 +0000 http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/#comment-197902 Thanks Jen, and welcome to Tyner Blain! That one is high on my generic "good advice" list - and applies to not just product managers. I've always liked the phrase "you rest, you rust!" Thanks Jen, and welcome to Tyner Blain!

That one is high on my generic “good advice” list – and applies to not just product managers. I’ve always liked the phrase “you rest, you rust!”

]]> By: jen_chan, writer MemberSpeed.com http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/comment-page-1/#comment-184725 jen_chan, writer MemberSpeed.com Tue, 13 Nov 2007 14:05:04 +0000 http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/#comment-184725 Greetings! I think one of the most overlooked self-improvement tip here is the number : Updating yourself. A lot of people tend to get stuck in the same level as when they first began. Even the most successful product managers have to sharpen their skills once in a while. Staying stagnant can ultimately ruin you in the end. Greetings!
I think one of the most overlooked self-improvement tip here is the number : Updating yourself. A lot of people tend to get stuck in the same level as when they first began. Even the most successful product managers have to sharpen their skills once in a while. Staying stagnant can ultimately ruin you in the end.

]]> By: Scott Sehlhorst http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/comment-page-1/#comment-184723 Scott Sehlhorst Tue, 13 Nov 2007 14:04:05 +0000 http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/#comment-184723 Thanks Jeff! Really great presentation, and compliments Adrienne's work well. Any one else have some great resources? We can collect links to them here. Thanks Jeff!

Really great presentation, and compliments Adrienne’s work well. Any one else have some great resources? We can collect links to them here.

]]> By: Jeff Lash http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/comment-page-1/#comment-184129 Jeff Lash Tue, 13 Nov 2007 04:44:45 +0000 http://tynerblain.com/blog/2007/11/12/ten-new-product-manager-tips/#comment-184129 There's not a whole lot of information out there for someone just starting out in product management. Actually, the information is out there, the challenge is just sifting it out. In addition to the brainmates articles, I presented a webinar on <a href="http://community.featureplan.com/community/2007/08/webinar_august_29_ten_tips_for.php" rel="nofollow">Ten Tips For New Product Managers</a> through FeaturePlan earlier this year. For those who prefer to review at their own pace, <a href="http://www.jefflash.com/presentations/pm/Ten-Tips-For-New-Product-Managers.ppt" rel="nofollow">the slides (2MB PPT) are also available</a>. Of course, it won't surprise you to see some of the brainmates posts cited! Jeff My blog: <a href="http://www.goodproductmanager.com" rel="nofollow">How To Be a Good Product Manager</a> There’s not a whole lot of information out there for someone just starting out in product management. Actually, the information is out there, the challenge is just sifting it out.

In addition to the brainmates articles, I presented a webinar on Ten Tips For New Product Managers through FeaturePlan earlier this year. For those who prefer to review at their own pace, the slides (2MB PPT) are also available. Of course, it won’t surprise you to see some of the brainmates posts cited!

Jeff
My blog: How To Be a Good Product Manager

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