A look back at the best from a year ago.
The Wall Street Journal apparently wrote a critique of brainstorming that questions its value. Bob Sutton (professor, author, etc) responds with an entertaining read. Prof. Sutton critiques the data analysis, the experiment execution, and the people involved. Seems the WSJ messed up on everything except the topic.
For organizations that don’t already appreciate the value of product management, just trying to explain the role can be very challenging. Usually the “strategic product management” responsibilities are distributed throughout the org. Convincing them that a single person should be a product manager (and not also a marketer, project manager, or designer) is like convincing them to eat gum off a fork.
We write use cases for the same reasons that people use our software – to achieve goals. In our case, we want to assure that we are creating the right software. By looking at this high level goal in more detail, we can make decisions that drive the best possible use case creation. Let’s apply our product management skills to writing better use cases by writing an MRD for use cases.