Comments on: Usability Sells Software – Word of Mouth Marketing http://tynerblain.com/blog/2007/01/10/usability-sells-software/ Software product success. Sun, 12 Feb 2012 19:10:25 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Scott Sehlhorst http://tynerblain.com/blog/2007/01/10/usability-sells-software/comment-page-1/#comment-63140 Scott Sehlhorst Thu, 11 Jan 2007 15:02:26 +0000 http://tynerblain.com/blog/2007/01/10/usability-sells-software/#comment-63140 Thanks for the great pointer, Jason, and thanks for reading and commenting! I've just ordered the book <a href="http://www.amazon.com/exec/obidos/ASIN/1400064287/tynerblain-20" rel="nofollow">Made To Stick</a>. There's also a great SAT (stickiness aptitude test) associated with the book - <a href="http://electricpulp.com/guykawasaki/sat/" rel="nofollow">SAT</a>. I just took the test for an internal project of ours and scored a 24.5 - pretty exciting. Great framework too! Thanks for the great pointer, Jason, and thanks for reading and commenting!

I’ve just ordered the book Made To Stick.

There’s also a great SAT (stickiness aptitude test) associated with the book – SAT. I just took the test for an internal project of ours and scored a 24.5 – pretty exciting.

Great framework too!

]]> By: Jason Bates http://tynerblain.com/blog/2007/01/10/usability-sells-software/comment-page-1/#comment-63130 Jason Bates Thu, 11 Jan 2007 11:30:55 +0000 http://tynerblain.com/blog/2007/01/10/usability-sells-software/#comment-63130 I thought that you might like to take a look at a post that Guy Kawasaki in made earler this week at http://blog.guykawasaki.com/2007/01/the_stickiness_.html In his opinion "Made to Stick", a new book by Chip and Dan Heath is going to be a big hit, and it sounds like it's very much in the mold of "The ideavirus" His review talks about a nice mnemonic which seemingly structures the book 'SUCCES' which stands for... Simple Unexpected Credible Concrete Emotional Story Sticky ideas, stick around because they are very sneezable. I think that you'll enjoy the article as a new take on an existing idea. Regards, Jason I thought that you might like to take a look at a post that Guy Kawasaki in made earler this week at http://blog.guykawasaki.com/2007/01/the_stickiness_.html

In his opinion “Made to Stick”, a new book by Chip and Dan Heath is going to be a big hit, and it sounds like it’s very much in the mold of “The ideavirus”

His review talks about a nice mnemonic which seemingly structures the book
‘SUCCES’ which stands for…

Simple
Unexpected
Credible
Concrete
Emotional
Story

Sticky ideas, stick around because they are very sneezable.
I think that you’ll enjoy the article as a new take on an existing idea.

Regards,

Jason

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