OK, we’ve all read the theory about using value to identify market opportunities - can we see an example? Read on to see an example of creating a good market requirement.
Archive for November, 2006
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Market Requirement Valuation Example
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How To Apply Market Research Better
Mike Mace provides us with some great insight about market research - helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator - again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.
