Comments on: Second-Mover Opportunities: Bringing a Gun To a Knife Fight http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/ Software product success. Sun, 12 Feb 2012 19:10:25 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: movers web » first mover atari http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/comment-page-1/#comment-853250 movers web » first mover atari Sun, 08 Jan 2012 22:00:05 +0000 http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/#comment-853250 [...] 10.Second-Mover Opportunities: Bringing a Gun To a Knife Fight Feb 28, 2006 … It may not be bad to be a second mover. Atari moved first, Sony, Nintendo, and Microsoft now dominate the market for video games. But being a … http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/ [...] [...] 10.Second-Mover Opportunities: Bringing a Gun To a Knife Fight Feb 28, 2006 … It may not be bad to be a second mover. Atari moved first, Sony, Nintendo, and Microsoft now dominate the market for video games. But being a … http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/ [...]

]]> By: Scott Sehlhorst http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/comment-page-1/#comment-575487 Scott Sehlhorst Mon, 22 Jun 2009 20:20:00 +0000 http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/#comment-575487 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@DreadFullFuFu yup. key to choice of fast follow vs innovate is approach to each. http://bit.ly/mVSW7 #prodmgmt</span></span> @DreadFullFuFu yup. key to choice of fast follow vs innovate is approach to each. http://bit.ly/mVSW7 #prodmgmt

]]> By: David Locke http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/comment-page-1/#comment-502044 David Locke Mon, 22 Jun 2009 16:24:17 +0000 http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/#comment-502044 The first mover advantage is overstated. They may not create the category. It turns out that the market will select the best marketer over a technically superior product. If the product is not embodied in either marketing or technology excellence, it will fall to the third or lower position in the market. The best marketer creates the category regardless of the number of vendors in the pre-category market. The vendor that consumes the majority of the market the fastest wins. History shows up that a technology shows up and fails many times before finding a successful business embodiment. The first mover advantage is overstated. They may not create the category.

It turns out that the market will select the best marketer over a technically superior product. If the product is not embodied in either marketing or technology excellence, it will fall to the third or lower position in the market.

The best marketer creates the category regardless of the number of vendors in the pre-category market. The vendor that consumes the majority of the market the fastest wins.

History shows up that a technology shows up and fails many times before finding a successful business embodiment.

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