Comments on: Second-Mover Opportunities: Bringing a Gun To a Knife Fight http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/ Software product success. Thu, 18 Mar 2010 20:39:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: David Locke http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/comment-page-1/#comment-502044 David Locke Mon, 22 Jun 2009 16:24:17 +0000 http://tynerblain.com/blog/2006/02/28/second-mover-opportunities-bringing-a-gun-to-a-knife-fight/#comment-502044 The first mover advantage is overstated. They may not create the category. It turns out that the market will select the best marketer over a technically superior product. If the product is not embodied in either marketing or technology excellence, it will fall to the third or lower position in the market. The best marketer creates the category regardless of the number of vendors in the pre-category market. The vendor that consumes the majority of the market the fastest wins. History shows up that a technology shows up and fails many times before finding a successful business embodiment. The first mover advantage is overstated. They may not create the category.

It turns out that the market will select the best marketer over a technically superior product. If the product is not embodied in either marketing or technology excellence, it will fall to the third or lower position in the market.

The best marketer creates the category regardless of the number of vendors in the pre-category market. The vendor that consumes the majority of the market the fastest wins.

History shows up that a technology shows up and fails many times before finding a successful business embodiment.

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