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	<title>Comments on: Are people reading your requirements?  A blogversation.</title>
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	<link>http://tynerblain.com/blog/2006/01/11/are-people-reading-your-requirements-a-blogversation/</link>
	<description>Software product success.</description>
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		<title>By: Scott Sehlhorst</title>
		<link>http://tynerblain.com/blog/2006/01/11/are-people-reading-your-requirements-a-blogversation/comment-page-1/#comment-82</link>
		<dc:creator>Scott Sehlhorst</dc:creator>
		<pubDate>Wed, 11 Jan 2006 16:29:28 +0000</pubDate>
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		<description>Thanks Jerry for the comments.  I completely agree about the importance of crafting a targeted message.  Otherwise, it&#039;s easy for overworked people to turn on their &quot;filters&quot; and perceive any broad distribution email as spam (unless it&#039;s from their boss).</description>
		<content:encoded><![CDATA[<p>Thanks Jerry for the comments.  I completely agree about the importance of crafting a targeted message.  Otherwise, it&#8217;s easy for overworked people to turn on their &#8220;filters&#8221; and perceive any broad distribution email as spam (unless it&#8217;s from their boss).</p>
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		<title>By: Jerry Aubin</title>
		<link>http://tynerblain.com/blog/2006/01/11/are-people-reading-your-requirements-a-blogversation/comment-page-1/#comment-81</link>
		<dc:creator>Jerry Aubin</dc:creator>
		<pubDate>Wed, 11 Jan 2006 15:11:43 +0000</pubDate>
		<guid isPermaLink="false">http://tynerblain.com/blog/2006/01/11/are-people-reading-your-requirements-a-blogversation/#comment-81</guid>
		<description>I love the recommendation (from #1 above) of asking about a specific part of the requirements document.  I know from experience that this can be a powerful testing mechanism to see if folks are really paying attention.  If you are feeling particularly frisky (and have a very solid relationship with the stakeholders of course) you can even throw out something fictitious and totally off the wall to see how people react.  You know you&#039;re in serious trouble if people just nod and say &quot;that looked fine.&quot;

I would also suggest using this &quot;make sure you look at specific area XYZ&quot; technique when the requirements are originally sent out for review.  As a Product Manager, I always try to think of myself as marketing the importance of the requirements process to the stakeholders I interface with.  &quot;Positioning&quot; is Marketing 101 and I think that a well-crafted, customized message to each stakeholder highlighting &quot;what&#039;s in it for them&quot; by reading the requirements can go a long way towards stimulating actual review of the documentation.  A critical part of this message should be a pointer for each recipient directing them to the key area(s) that he or she should start with.</description>
		<content:encoded><![CDATA[<p>I love the recommendation (from #1 above) of asking about a specific part of the requirements document.  I know from experience that this can be a powerful testing mechanism to see if folks are really paying attention.  If you are feeling particularly frisky (and have a very solid relationship with the stakeholders of course) you can even throw out something fictitious and totally off the wall to see how people react.  You know you&#8217;re in serious trouble if people just nod and say &#8220;that looked fine.&#8221;</p>
<p>I would also suggest using this &#8220;make sure you look at specific area XYZ&#8221; technique when the requirements are originally sent out for review.  As a Product Manager, I always try to think of myself as marketing the importance of the requirements process to the stakeholders I interface with.  &#8220;Positioning&#8221; is Marketing 101 and I think that a well-crafted, customized message to each stakeholder highlighting &#8220;what&#8217;s in it for them&#8221; by reading the requirements can go a long way towards stimulating actual review of the documentation.  A critical part of this message should be a pointer for each recipient directing them to the key area(s) that he or she should start with.</p>
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